A Cross-cultural Comparison of Chinese and American Tourists’ Satisfaction with Chengdu

Compared with China’s domestic and outbound tourism, inbound tourism has developed relatively slowly. An understanding of cultural similarities differences can support destination managers in formulating strategies increase the satisfaction tourists. As one best tourist cities China, Chengdu is an important for Meanwhile, American tourists are major source Chengdu’s tourism. Based on Cultural Dimensions Theory proposed by Hofstede, this research focuses a cross-cultural comparison two markets tourism: Chinese In addition, electronic word-of-mouth (E-WOM) become information, analysis E-WOM may provide more insights into users’ feelings than questionnaires. This study uses content to quantify online reviews importance performance compare attributes. The results clearly show between groups assessment.